Quoted in the Following Articles and Publications:
Long Island Business News » 2003 "40 Under 40" Awardees
Long Island Business News
In search of the perfect office chair
Long Island Business News
By Ambrose Clancy
Published: November 7, 2008
What Areas Attract Logo Merchandise the Most?
EzineArticles
By Mike Selvon
Publication Date: June 7, 2008
"Because so much emphasis has been placed on branding, a niche market has emerged to cater to new businesses that may need a stunning brand image to jumpstart their work, or for existing clientele who feel their current logo merchandise needs a sales boost. "The rebrand bolstered not only our appearance, but our reputation in the business community," said communication director Flo Federman about their accounting firm's outdated 1979 logo..."
Rebranding can refresh tired corporate image
TRIBUNE NEWSPAPERS: Special to Newsday
By Jamie Herzlich
Publication Date: March 17, 2008
http://www.corebrand.com/pdf/ChicagoTribune.pdf
"...Tired of its outdated logo and imagery, which dated to 1975, the firm launched a rebrand in 2003, said marketing communications director Flo Federman.
The result was a fresh red and orange logo with a tagline, plus new marketing materials and an updated Web site. 'Business has never been better' said Federman. 'The rebrand bolstered not only our appearance, but our reputation in the business community.'..."
Recession-proofing your career
Originally Published in Newsday
By Patricia Kitchen | Change@work
Publication Date: March 7, 2008
http://www.jobbound.com/news/article/recession-proofing-your-career
"...Flo Federman, president of the Public Relations Professionals of Long Island, says she is seeing an small uptick in the number of laid-off communications professionals joining with an eye to drumming up freelance work....Belonging to such a group is a valuable career enhancement..."
Setting Your Firm Apart:Firms are becoming more sophisticated with their print ads in terms of hitting the target market and showcasing the uniqueness of the firm - {Short mention}
Originally Published in Practical Accountant
By Stimpson, Jeff
Publication Date: March 1, 2007
http://www.accessmylibrary.com/coms2/summary_0286-29984331_ITM
"Indeed, "you're selling your personality," adds Flo Federman, director of marketing communications with Holtz Rubenstein Reminick in Melville, N.Y..."
Sporting a New Look
Originally Published in Practical Accountant
By Stuart Kahan
Publication Date: November 1, 2004
AP GIVES 3 STATIONS' NEWSPEOPLE THE A-OK
The New York Daily News
By David Hinckley
Publication Date: June 24, 1998
"...Flo Federman of WBZO (103.1 FM) won a first place and a special mention, the latter with Deborah Morris, and a bridge-jumper story won a first for John Wilson of WRKL (910 AM)..."
